in-Store Insights

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In-Store Insights

In-Store Insights gets and analyses information on the points of sale and shopper behaviour.

In-Store Insights provides a wide range of services to advertisers and retailers with the aim of improving both the return on investment and customers’ shopping experience.

Measuring Campaign Results
- In-Store Insights collaborates with accredited external firms (AC Nielsen, TNS Global, Research International) to provide the most accurate information to retailers and advertisers in order to assess the communication campaigns at the points of sale. Thanks to its use of specific methodology, the company analyses:
- - The net impact of communication in-store.
  - Product recall.
  - Improvement of brand health variables.
  - Sales effectiveness.
Audit Services
- Brand Audit :Aimed at providing the most detailed information about competitors or private label brands with regards to he main marketing-mix variables that are important inside the store. Main objective is to take corrective actions.
  - Shelves: presence, number of facings, height...
  - Product: novelties, price, promotion...
  - Special activities: second displays, leaflets, in-store communication...
- Retailer Audit: Main objectives is to assess the quantity and quality of the retailer messages inside the different areas of the store.
  - Entrance and car park.
  - Sales floor.
  - Check-out area.
Consumer Trends
- This is aimed at improving the understanding of what motivates shoppers in the store in order to enhance their shopping experience and optimize the establishment’s layout:
  - Project conceptualization.
  - Research.
  - Analysis and conclusions.
  - Ad-hoc solutions.
Database management
- In-Store Insights is the ideal partner for retailers who want to manage, exploit and market their client database using a loyalty card.
- Management of the retailer’s database involves coordinating all the information related to the shoppers at the store:
- - Consumer data: Social and demographic profile, shopping habits and other data compiled from the loyalty card or shopping card.
  - Transaction data: Products bought and product quantities based on check-out counter data.
  - Traditional research data: Shopper Marketing, in-store pilot tests (Lay-Out/Shelf Design...)
- Advertisers and media agencies can also take full advantage of databases thanks to the wide range of segmentation variables so they can produce direct marketing campaigns exclusively impacting their targets, In-Store Insights gives advice on the best way to create and impact shoppers depending on brand’s communication plan.
- - Data mining.
  - Communication product selection