In April of 2012, Ayudín carried out a point-of-sale communication campaign using In-Store Media’s advertising mediums.
The In-Store Media campaign was a test to evaluate the effectiveness of the mediums at the point of sale for the brand Ayudín Baños.
Below, you will find an analysis of the sales results in order to clearly see the measurements that were taken to evaluate the sales effectiveness of the campaign managed by In-Store Media.
The net effect value of the campaign in the point of sale is of +52%.
The net effect of the campaign in the point of sale is of +103%.