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Archives - December 2015

29
Dec

France: our 7th country

In 2013 in-Store Media turned a dream into a reality after working long and hard for it. We have started operating in France! This new reality was formalized when two agreements were signed with two top tier French retail consultants: Immochan (Auchan Group) and Mercialys (Casino Group). France is the 7th international advertising market in …

17
Dec

Eye-Cam study: How do communication campaigns at the point of sale make an impact?

ISM has published the results of an innovative study carried out by TNS Global. The study analyzed purchaser behavior at the point of sale. To do this they used a new methodology called “Eyecam” that measures the field of view of a shopper while they are purchasing through special glasses that are fitted with a …

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