in-storemedia marketing shopper

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7
Dec

5 tips for an effective in-Store digital communication

  Communication in the point of sale is for brands, more than ever, a challenge to get visibility, renown, traffic and image to reach in situ the final decision of the consumer. We knew it in paper, canvas, on the floor and in the shop shelves. At present, it is digital and it outstands: numerical …

9
Sep

in-Store Media bets on its new ‘in-Store Services’ division

In in-Store Media Group we have decided to bet on the implementation of activation actions on the point of sale with an investment of more than 2 millions euros in our new division in-Store Services. Through different exclusive agreements with the main distribution channels, with in-Store Services we offer brands a distinguishing model in the …

11
May

Farmacia San Pablo

Today, after a few months of work, we have finished the installation of San Pablo Farmacia digital channel. It is a very important step for us for three different reasons: Because it is our first digital project in Mexico Because it allows us to broaden our scope, heretofore limited to supermarkets. Because it makes us …

15
Feb

Opportunities and needs of Omni-channel retailing in the point of sale

  At present, the shopper is in contact with the product in different ways, physically and also online or through mobile, and not in an isolated way, but as a whole. From multi-channel retailing we have entered in the omni-channel retailing era, where the shopper is, like never before, the central axis of the whole …

28
Jan

BEACONS : TECHNOLOGY TO IMPROVE THE SHOPPER EXPERIENCE

Currently, shoppers use Smartphone every day at all times: they bring it when they go shopping, for a walk, having leisure activities… Beacon technology allows us to make the most of that circumstance to improve shopper experience and its knowledge in the moment of the purchase. Beacons are hardware devices that interact with shopper mobile …

15
Jan

Shopper’s behaviour in the point of sale

In in-Store Media we constantly analyse consumer-buying habits. In order to develop new mediums and communication actions in the point of sale we try to understand different types of information of interest, such as how consumers plan, how and when they decide the brand and the product, how they know the innovation, etc. Below we …

11
Jan

From traditional communication to Digital Signage

  In the height of digital era, traditional communication displays have evolved. Digitization is now present in all imaginable formats, and creative and communication possibilities of brands have greatly boost. Achieving an impact on the consumer in a surprising and personalized way had never been so simple.  This revolution of traditional communication in the point …

8
Jan

Experiental Marketing

In-Store Media, together with professor I. Gallo (IESE Business School) has given an Experiential Marketing session in the AESE Business School in Lisbon. The purpose of the conference has been to explain what Experiential Marketing is, which advantages and possibilities it offers for the brands. The main reasons that make brands to transform their products …

4
Jan

Point of sale communication

In-Store Media has created a guide that explains most important factors of communication with the shopper in the moment of the sale. To create this guide we carried out a study together with Salvetti & Llombart to get to know purchase dynamics in Spanish homes. To communicate in the point of sale we have to …

1
Jan

Live Malls arrive to France

Covering 120 leading malls in France, Live Malls has been launched in order to offer brands a communications campaign platform that has been created under the following premise: “Impact More – Impact Better”. “Impact more”: getting the maximum coverage By being present in 120 of the 200 most important malls of the country, we can …

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