in-storemedia marketing shopper
28
Jan

BEACONS : TECHNOLOGY TO IMPROVE THE SHOPPER EXPERIENCE

Currently, shoppers use Smartphone every day at all times: they bring it when they go shopping, for a walk, having leisure activities… Beacon technology allows us to make the most of that circumstance to improve shopper experience and its knowledge in the moment of the purchase. Beacons are hardware devices that interact with shopper mobile …

15
Jan

Shopper’s behaviour in the point of sale

In in-Store Media we constantly analyse consumer-buying habits. In order to develop new mediums and communication actions in the point of sale we try to understand different types of information of interest, such as how consumers plan, how and when they decide the brand and the product, how they know the innovation, etc. Below we …

11
Jan

From traditional communication to Digital Signage

  In the height of digital era, traditional communication displays have evolved. Digitization is now present in all imaginable formats, and creative and communication possibilities of brands have greatly boost. Achieving an impact on the consumer in a surprising and personalized way had never been so simple.  This revolution of traditional communication in the point …

8
Jan

Experiental Marketing

In-Store Media, together with professor I. Gallo (IESE Business School) has given an Experiential Marketing session in the AESE Business School in Lisbon. The purpose of the conference has been to explain what Experiential Marketing is, which advantages and possibilities it offers for the brands. The main reasons that make brands to transform their products …

4
Jan

Point of sale communication

In-Store Media has created a guide that explains most important factors of communication with the shopper in the moment of the sale. To create this guide we carried out a study together with Salvetti & Llombart to get to know purchase dynamics in Spanish homes. To communicate in the point of sale we have to …

1
Jan

Live Malls arrive to France

Covering 120 leading malls in France, Live Malls has been launched in order to offer brands a communications campaign platform that has been created under the following premise: “Impact More – Impact Better”. “Impact more”: getting the maximum coverage By being present in 120 of the 200 most important malls of the country, we can …

29
Dec

France: our 7th country

In 2013 in-Store Media turned a dream into a reality after working long and hard for it. We have started operating in France! This new reality was formalized when two agreements were signed with two top tier French retail consultants: Immochan (Auchan Group) and Mercialys (Casino Group). France is the 7th international advertising market in …

17
Dec

Eye-Cam study: How do communication campaigns at the point of sale make an impact?

ISM has published the results of an innovative study carried out by TNS Global. The study analyzed purchaser behavior at the point of sale. To do this they used a new methodology called “Eyecam” that measures the field of view of a shopper while they are purchasing through special glasses that are fitted with a …

25
Nov

Digital media update the point of sale

Nowadays, consumers have changed much in the same way brands have changed the way they communicate with them. Interestingly enough, in-Store Media has found that people like to have more direct and emotional interactions. The malls that form part of the Cencosud chain: Alto Las Condes, Portal La Dehesa and Florida Center, will give visitors …

www.in-storemedia.com