in-storemedia marketing shopper

Category - innovación

2
Mar

Thousands of references and 15 seconds to decide: in store innovation clues

To give visibility to the products at the point of sale, retailers make an effort to create a direct contact with the customer. 79% of innovations are known in the store. Even though online purchases are gaining ground, 82% of purchase decisions continue to be taken in front of the shop shelves, where purchase intention …

7
Dec

5 tips for an effective in-Store digital communication

  Communication in the point of sale is for brands, more than ever, a challenge to get visibility, renown, traffic and image to reach in situ the final decision of the consumer. We knew it in paper, canvas, on the floor and in the shop shelves. At present, it is digital and it outstands: numerical …

9
Sep

in-Store Media bets on its new ‘in-Store Services’ division

In in-Store Media Group we have decided to bet on the implementation of activation actions on the point of sale with an investment of more than 2 millions euros in our new division in-Store Services. Through different exclusive agreements with the main distribution channels, with in-Store Services we offer brands a distinguishing model in the …

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