in-storemedia marketing shopper
12
Jan

Benefits from e-commerce advertising personalization

Traditionally, advertising messages were transmitted impersonally in most channels, that is, offering the same content to all the consumers. But each product has its target and today, more than ever, brands have to adjust messages to their target audience. How to arrive only to the shopper of our interest? By devising personalization strategies of e-commerce …

9
Sep

in-Store Media bets on its new ‘in-Store Services’ division

In in-Store Media Group we have decided to bet on the implementation of activation actions on the point of sale with an investment of more than 2 millions euros in our new division in-Store Services. Through different exclusive agreements with the main distribution channels, with in-Store Services we offer brands a distinguishing model in the …

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