in-storemedia marketing shopper

Category - point of sales

2
Jul

Digital signage. El vinculo entre la compra online y offline

El Shopper ha evolucionado, el nuevo comprador busca poder disfrutar de una experiencia personalizada y adaptada a sus preferencias, independientemente de si el canal de compra es online u offline. La omnicanalidad se podría definir como la alineación de todos los canales de la empresa para poner al cliente en el centro de la organización …

15
Jun

The return of investment in point-of-sale advertising

  With consumers overexposed to advertising impacts, receiving every day more than 3.000 commercial messages, refusing intrusive advertising and becoming more and more rational and demanding on its purchase decisions, the key to success resides in choosing the appropriate moment to have an impact on the consumer, as well as the best way to communicate …

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