in-storemedia marketing shopper

Chocapic

Chocapic

During May, 2014, Nestlé realized an activity of communication in the point of sale across the in-Store Media advertising supports.

The in-Store campaign was a test to evaluate the efficiency of the supports in the point of sale, for its brand Nestlé Chocapic.

Later, they present the results of the analysis realized by Nielsen, with the aim to measure the efficiency in sales of the campaign managed for in-Store Media.

in store media chocapic

Evolution sales volume (kg)

Nestle-Evolución ventas volumen Kg-índice

Evolution sales volume (units)

Nestle-Evolución ventas volumen-índice

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