in-storemedia marketing shopper

Puleva’s fresh Burgos cheese: 2012 Sales turnover

In December of 2012, Puleva carried out a point-of-sale communication campaign for their fresh Burgos cheese line using the Stopper Take-one media (In-Store Media advertising medium).

With this In-Store Media campaign, Puleva wanted to evaluate the effectiveness of the campaign in covering the communication objectives:

  • Getting to know the new product: shelf signage, more visibility
  • Stimulating purchases with discount vouchers
  • Increasing sales

Below we present the results on how the campaign influenced an increase in sales.

Unit sales performance