SHOPPER MARKETING RESEARCH
The core aim of the research conducted by in-Store Media is to measure the advertising impact at the point of sale using two types of studies: Brand Health and Sales Effectiveness
The core aim of the research conducted by in-Store Media is to measure the advertising impact at the point of sale using two types of studies: Brand Health and Sales Effectiveness
BRAND HEALTH
To determine the effect of point-of-sale advertising measuring variables such as medium recall, brand recall, advertising recall and purchase intent:
More than 9 000 interviews at the point of sale to complete more than 65 brand surveys.
SALES EFFECTIVENESS
To determine the effect of point-of-sale advertising on brands’ sales with more than 295 case studies in Spain, Portugal, Poland, Mexico, Argentina and Chile.
RESEARCH INSTITUTES
Since 2000, surveys and case studies are carried out by the top Research Companies (TNS Global, Research International, IRI, Nielsen, IPSOS…) to guarantee the reliability of our analysis.
