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SHOPPER MARKETING RESEARCH

The core aim of the research conducted by in-Store Media is to measure the advertising impact at the point of sale using two types of studies: Brand Health and Sales Effectiveness

BRAND HEALTH

To determine the effect of point-of-sale advertising measuring variables such as medium recall, brand recall, advertising recall and purchase intent:

  • Case studies in Spain, Portugal, Poland, Mexico, Argentina and Chile.
  • More than 9 000 interviews at the point of sale to complete more than 65 brand surveys.

 

CASE STUDIES

SALES EFFECTIVENESS

To determine the effect of point-of-sale advertising on brands’ sales with more than 295 case studies in Spain, Portugal, Poland, Mexico, Argentina and Chile.

CASE STUDIES

RESEARCH INSTITUTES

Since 2000, surveys and case studies are carried out by the top Research Companies (TNS Global, Research International, IRI, Nielsen, IPSOS…) to guarantee the reliability of our analysis.

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