in-storemedia marketing shopper

Sales effectiveness

The research is divided into 2 time frames:

  • BEFORE (prior to the beginning of the campaign): Sales base.
  • DURING (while the campaign is happening): Effect of the campaign.

In both stages, in order to avoid the influence of other exogenous parameters that may have come about during the 2 periods of time (a higher or lower level of investment in other media, promotional offers…), we divide the stores included in the study into 2 groups that have homogenous characteristics (national coverage / sales in their category):

  • Stores with the Campaign.
  • Stores without the Campaign.

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Case studies

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