in-storemedia marketing shopper

D.O. Rueda Protos White Wine: Sales turnover

In March, Protos carried out a point-of-sale communication campaign using banners (In-Store Media advertising medium).

The In-Store Media campaign was a test to evaluate the effectiveness of the medium at the point of sale for their brand Vino Blanco Rueda.

Below, you will find an analysis of the results in order to clearly see the measurements that were taken to evaluate the sales effectiveness of the campaign managed by In-Store Media.

Unit Sales Performance