Comprender y adaptarse a cada generación de compradores es clave para marcas y retailers • La investigación de in-Store Media y Salvetti Llombart, presentada el jueves 27 de febrero en Madrid, revela las principales diferencias entre generaciones que marcas y retailers deberán de tener en cuenta para llegar de manera eficaz a los distintos compradores. …
El Shopper ha evolucionado, el nuevo comprador busca poder disfrutar de una experiencia personalizada y adaptada a sus preferencias, independientemente de si el canal de compra es online u offline. La omnicanalidad se podría definir como la alineación de todos los canales de la empresa para poner al cliente en el centro de la organización …
Aleix Martí Ros nombrado CEO del Grupo in-Store Media Aleix Martí Ros, hasta ahora COO del Grupo, se convierte en el primer ejecutivo de la compañía Pablo Vilá, cofundador y anterior CEO, nombrado Presidente del Consejo y Junta de Accionistas, desde donde velará por la estrategia de la entidad El Consejo de …
El comprador ‘healthy’, objetivo de las marcas de alimentación y gran consumo La compañía de shopper marketing in-Store Media ha organizado una jornada para debatir sobre cómo las marcas y el punto de venta se adaptan a los nuevos hábitos Jordi Mur, Director de Marketing de in-Store Media Group, asegura que la clave hoy es responder …
With consumers overexposed to advertising impacts, receiving every day more than 3.000 commercial messages, refusing intrusive advertising and becoming more and more rational and demanding on its purchase decisions, the key to success resides in choosing the appropriate moment to have an impact on the consumer, as well as the best way to communicate …
To give visibility to the products at the point of sale, retailers make an effort to create a direct contact with the customer. 79% of innovations are known in the store. Even though online purchases are gaining ground, 82% of purchase decisions continue to be taken in front of the shop shelves, where purchase intention …
We attended the event ISE 2017, the annual exhibition that shows the latest trends in the audiovisual market and the IT industry, with the purpose of knowing new technologies and contact new suppliers in order to be able to offer the maximum innovation and quality in digital signage. Interactive Media, Retail Analytics and the called “stores …
Traditionally, advertising messages were transmitted impersonally in most channels, that is, offering the same content to all the consumers. But each product has its target and today, more than ever, brands have to adjust messages to their target audience. How to arrive only to the shopper of our interest? By devising personalization strategies of e-commerce …
Communication in the point of sale is for brands, more than ever, a challenge to get visibility, renown, traffic and image to reach in situ the final decision of the consumer. We knew it in paper, canvas, on the floor and in the shop shelves. At present, it is digital and it outstands: numerical …
In in-Store Media Group we have decided to bet on the implementation of activation actions on the point of sale with an investment of more than 2 millions euros in our new division in-Store Services. Through different exclusive agreements with the main distribution channels, with in-Store Services we offer brands a distinguishing model in the …
Today, after a few months of work, we have finished the installation of San Pablo Farmacia digital channel. It is a very important step for us for three different reasons: Because it is our first digital project in Mexico Because it allows us to broaden our scope, heretofore limited to supermarkets. Because it makes us …
At present, the shopper is in contact with the product in different ways, physically and also online or through mobile, and not in an isolated way, but as a whole. From multi-channel retailing we have entered in the omni-channel retailing era, where the shopper is, like never before, the central axis of the whole …
Currently, shoppers use Smartphone every day at all times: they bring it when they go shopping, for a walk, having leisure activities… Beacon technology allows us to make the most of that circumstance to improve shopper experience and its knowledge in the moment of the purchase. Beacons are hardware devices that interact with shopper mobile …
In in-Store Media we constantly analyse consumer-buying habits. In order to develop new mediums and communication actions in the point of sale we try to understand different types of information of interest, such as how consumers plan, how and when they decide the brand and the product, how they know the innovation, etc. Below we …
In the height of digital era, traditional communication displays have evolved. Digitization is now present in all imaginable formats, and creative and communication possibilities of brands have greatly boost. Achieving an impact on the consumer in a surprising and personalized way had never been so simple. This revolution of traditional communication in the point …