Traditionally, advertising messages were transmitted impersonally in most channels, that is, offering the same content to all the consumers. But each product has its target and today, more than ever, brands have to adjust messages to their target audience. How to arrive only to the shopper of our interest? By devising personalization strategies of e-commerce …
In in-Store Media Group we have decided to bet on the implementation of activation actions on the point of sale with an investment of more than 2 millions euros in our new division in-Store Services. Through different exclusive agreements with the main distribution channels, with in-Store Services we offer brands a distinguishing model in the …
Currently, shoppers use Smartphone every day at all times: they bring it when they go shopping, for a walk, having leisure activities… Beacon technology allows us to make the most of that circumstance to improve shopper experience and its knowledge in the moment of the purchase. Beacons are hardware devices that interact with shopper mobile …
In in-Store Media we constantly analyse consumer-buying habits. In order to develop new mediums and communication actions in the point of sale we try to understand different types of information of interest, such as how consumers plan, how and when they decide the brand and the product, how they know the innovation, etc. Below we …
In the height of digital era, traditional communication displays have evolved. Digitization is now present in all imaginable formats, and creative and communication possibilities of brands have greatly boost. Achieving an impact on the consumer in a surprising and personalized way had never been so simple. This revolution of traditional communication in the point …
In-Store Media, together with professor I. Gallo (IESE Business School) has given an Experiential Marketing session in the AESE Business School in Lisbon. The purpose of the conference has been to explain what Experiential Marketing is, which advantages and possibilities it offers for the brands. The main reasons that make brands to transform their products …
In-Store Media has created a guide that explains most important factors of communication with the shopper in the moment of the sale. To create this guide we carried out a study together with Salvetti & Llombart to get to know purchase dynamics in Spanish homes. To communicate in the point of sale we have to …
Covering 120 leading malls in France, Live Malls has been launched in order to offer brands a communications campaign platform that has been created under the following premise: “Impact More – Impact Better”. “Impact more”: getting the maximum coverage By being present in 120 of the 200 most important malls of the country, we can …
In 2013 in-Store Media turned a dream into a reality after working long and hard for it. We have started operating in France! This new reality was formalized when two agreements were signed with two top tier French retail consultants: Immochan (Auchan Group) and Mercialys (Casino Group). France is the 7th international advertising market in …
ISM has published the results of an innovative study carried out by TNS Global. The study analyzed purchaser behavior at the point of sale. To do this they used a new methodology called “Eyecam” that measures the field of view of a shopper while they are purchasing through special glasses that are fitted with a …
Nowadays, consumers have changed much in the same way brands have changed the way they communicate with them. Interestingly enough, in-Store Media has found that people like to have more direct and emotional interactions. The malls that form part of the Cencosud chain: Alto Las Condes, Portal La Dehesa and Florida Center, will give visitors …
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