in-storemedia marketing shopper

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Análisis sobre el comportamiento del shopper según su generación

Comprender y adaptarse a cada generación de compradores es clave para marcas y retailers • La investigación de in-Store Media y Salvetti Llombart, presentada el jueves 27 de febrero en Madrid, revela las principales diferencias entre generaciones que marcas y retailers deberán de tener en cuenta para llegar de manera eficaz a los distintos compradores. …


Thousands of references and 15 seconds to decide: in store innovation clues

To give visibility to the products at the point of sale, retailers make an effort to create a direct contact with the customer. 79% of innovations are known in the store. Even though online purchases are gaining ground, 82% of purchase decisions continue to be taken in front of the shop shelves, where purchase intention …


The new point of sale trends in digital signage

We attended the event ISE 2017, the annual exhibition that shows the latest trends in the audiovisual market and the IT industry, with the purpose of knowing new technologies and contact new suppliers in order to be able to offer the maximum innovation and quality in digital signage. Interactive Media, Retail Analytics and the called “stores …


Benefits from e-commerce advertising personalization

Traditionally, advertising messages were transmitted impersonally in most channels, that is, offering the same content to all the consumers. But each product has its target and today, more than ever, brands have to adjust messages to their target audience. How to arrive only to the shopper of our interest? By devising personalization strategies of e-commerce …


5 tips for an effective in-Store digital communication

  Communication in the point of sale is for brands, more than ever, a challenge to get visibility, renown, traffic and image to reach in situ the final decision of the consumer. We knew it in paper, canvas, on the floor and in the shop shelves. At present, it is digital and it outstands: numerical …


in-Store Media bets on its new ‘in-Store Services’ division

In in-Store Media Group we have decided to bet on the implementation of activation actions on the point of sale with an investment of more than 2 millions euros in our new division in-Store Services. Through different exclusive agreements with the main distribution channels, with in-Store Services we offer brands a distinguishing model in the …


Farmacia San Pablo

Today, after a few months of work, we have finished the installation of San Pablo Farmacia digital channel. It is a very important step for us for three different reasons: Because it is our first digital project in Mexico Because it allows us to broaden our scope, heretofore limited to supermarkets. Because it makes us …


Opportunities and needs of Omni-channel retailing in the point of sale

  At present, the shopper is in contact with the product in different ways, physically and also online or through mobile, and not in an isolated way, but as a whole. From multi-channel retailing we have entered in the omni-channel retailing era, where the shopper is, like never before, the central axis of the whole …